Bringing back girls with cars, Darwin style. Image: Auki Henry Girls and cars, I work with a lot of both. As a photographer, girls ...
|Bringing back girls with cars, Darwin style. Image: Auki Henry|
Just take a look at almost any popular sporting event you see for examples of how well it works. Cheerleaders at football games, ring girls at fight events, grid girls on the race track, in fact there are 'calendar' girls for many types of sports, and indeed pastimes that are not necessarily even considered sports. Regardless of where your opinion sits on the practice of mixing glamour girls in with sport it remains an inescapable truth that the marketing just plain works. I am definitely not going to argue with the statistics, I've seen it.
Here in my home town of Darwin we are neither short of great cars or girls to go with them, so it was a natural extension of the work we already do to come up with a concept incorporating the best of both worlds and giving people a look at what we do behind the scenes to bring our vision to the viewers who appreciate it.
I am fortunate to be working with Sienna Productions producer +Terry Finocchiaro to make the concept a reality in the form of a series of featurettes where we match up girls with cars of all genres and then mix it all up in a concoction that I can only think of as "part photography reality show meets miss universe with a side of top gear" ... okay maybe that last bit is a little ambitious, lets call it 5th Gear to placate the fans.
With format planning under way it's time to switch my mode from the track to the studio (we do after all have our star race photographers already holding the fort across events around the Territory) and see if we can make a success of this concept.
Girls and Cars? How can we fail? If your interest has been piqued just watch this space.